Overview
A dynamic and results-driven Marketing Manager is needed for a temporary assignment supporting our client's professional services division. This role is based in Cape Town with a hybrid working arrangement and will focus on delivering impactful B2B marketing campaigns targeting the UK market. If you have a passion for creating engaging content, driving measurable results, and collaborating with senior stakeholders, this is an excellent opportunity to contribute to a growing organization and play a pivotal role in achieving strategic goals.
Responsibilities
As a Marketing Manager, your key responsibilities will include:
Planning and executing strategic, multi-channel marketing campaigns to engage target audiences.
Designing and managing campaigns across various platforms, including websites, social media, events, videos, podcasts, newsletters, and surveys.
Developing and implementing content strategies, including drafting and editing compelling materials tailored to the target audience.
Monitoring campaign performance, analyzing data, and providing actionable insights to optimize results.
Organizing and managing events (both virtual and in-person), including venue research, invitation coordination, and on-site support.
Creating and managing LinkedIn and Twitter campaigns, while leveraging Google Analytics to enhance user experience.
Maximizing SEO efforts to maintain visibility and drive traffic.
Managing relationships with external suppliers, overseeing deliverables, and ensuring return on investment.
Coordinating newsletters and automated email campaigns in collaboration with senior stakeholders.
Translating technical offerings into compelling marketing propositions.
Managing campaign budgets to ensure cost-effectiveness and ROI.
Qualifications
To excel in this role, you should possess:
A proven track record of delivering successful multi-channel B2B marketing campaigns, particularly in the UK professional services sector.
Exceptional written and verbal communication skills, with the ability to simplify technical topics into engaging content.
Experience in SEO techniques and proficiency in Google Analytics for data-driven decision-making.
Strong project management skills, with the ability to handle multiple campaigns simultaneously in a fast-paced environment.
A collaborative mindset, with the ability to influence senior stakeholders and work effectively in an agile team.
Proficiency in digital tools and software, including MS Office, WordPress, CRM systems, and email marketing platforms.
A proactive, innovative, and results-oriented approach to marketing challenges.
Day-to-Day
On a typical day, you will:
Collaborate with senior leadership to align marketing strategies with business objectives.
Draft and edit content for various formats, including videos, podcasts, and newsletters.
Monitor campaign performance metrics and adjust tactics to optimize outcomes.
Coordinate with external suppliers and manage relationships to ensure timely delivery of marketing materials.
Organize and execute events, ensuring seamless planning and execution.
Analyze user behavior through Google Analytics and implement improvements to enhance engagement.
Manage social media campaigns and SEO efforts to maintain a strong online presence.
If you are a skilled marketing professional with a passion for delivering impactful campaigns and driving measurable results, we encourage you to apply for this exciting opportunity.